Wednesday 10 June 2009

Evaluation Year Two

My portfolio consists of mainly vector based work and an emerging interest in screen printing; which is an area I have become much more focused and appreciative of over the last three months. Starting with my Hugo:Create submission posters, I used this as I feel it was the strongest and most refined of the work I produced over the course of the last module, and see it as an area of focus next year, along side exploring more screen printing techniques. The next piece of work is the YCN-Online collaborative brief. I put this in there to show that I not only can work solidly alone, but also can produce high quality work when in a partnership. With the collaborative brief work, it shows that I am not heading down just an illustrative route; as within the brief we explored type and layout and also produced some brochure spreads. I feel this is where I learnt the most about my design practice. I learnt where my practice was lagging and where my strengths are; not only that but also how I should go about improving. Working with a stronger designer definitely got my head fixed on straight.

My first year work makes one appearance in the form of the Mail Shot we had to produce. Although this is probably one of the weaker pieces in my portfolio as a whole, it shows an illustrative and typographic style that I continue to use and explore in regards to later briefs. As I said, my portfolio consists of mostly vector-based work. This is where my strengths lie and I am also confident with my use of colour. I feel at times that my portfolio is a bit narrow and focuses too heavily on illustration and vector work, but as a specialism this is where I want to work.

The screen prints within my portfolio are all personal works, and not directed at any particular live or assigned briefs. Screen Printing is a method of design, which I have come to appreciate more and more over the last three months and will continue to use. I want to incorporate screen printing into my wider practice and aim it at assigned and live briefs; if appropriate. For work experience I am looking at working within screen printing and have applied at K2. I am still to get any feedback, but I have spoke to Mark; the creative director. We’ll see. I’m looking forward to the summer and continuing my hard work over that period.

Next year, for my dissertation I am working with the title ‘The Death of Originality’ focusing on wide spread art and design plagiarism. I will be looking into the case of Associated Press vs. Shepard Fiarey and the work of Roy Lichtenstein.

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